Millennials, millennials, millennials. In the last few years much has been made about their socioeconomic impact . Because they are a growing segment of the US population, efforts have been made by restaurants, apartment builders, and other segments of the economy to attract them as consumers.
Just look at the recent Charlotte Democratic primary. This was a huge primary considering it was to decide the Democrats nomination for Mayor and city council. Two strong opponents were taking on incumbent Mayor Jennifer Roberts and substantial efforts were made to attract millennials to vote. After all, they are the largest segment of the Charlotte population at 29 percent. Several forums were held targeting only millennials because they were seen as a new emerging force in local politics. All held at breweries, of course.
Was this a valid assumption that millennial would come out in full force to vote?
According to an analysis made by Jim Morrill at The Charlotte Observer: voters under the age of 25 made up a mere 2 percent of those who voted in the 2017 primary. Those under 40 made up less than 18 percent while voters over the age of 40 made up 82 percent In fact 33 % were 65 or older.
What does this mean for future elections, at least in the near future? Candidates should target 40 year and older voters, because they are wasting their efforts on millennials. I hope Morrill breaks down the general election stats and we can see if this is a trend that is solid, at least for the time being.
This is a fascinating read: http:/www.charlotteobserver.com/news/politics-government/election/article17680291.html